European online payments provider Skrill is implementing the second phase of its rebrand today.
Consumers and merchants will now see Skrill appear alongside Moneybookers along with a new design displayed on the company’s website.
The design improvement is the second of a three-stage rebrand process, which will finish when Moneybookers fully becomes Skrill in 2012. The company, which exhibited at EiG in Milan, Italy, last week, sees the rebrand as a logical next step to continuing its global expansion.
The Skrill brand was first introduced in spring 2011 and has been implemented gradually to ensure that both merchants and consumers were aware of the change.
Commenting on the rebrand, Martin Ott, Skrill’s Co-CEO, said: "Skrill is a universal payment brand that works well internationally and has been optimised to stand out and ultimately aid conversion at checkout pages." He added: "It stands for liberating and simplifying the previously complex process of payments, offering a safe and innovative way for consumers to pay for goods online."
By summer 2012, a new website and improved payment facilities will be launched along with the complete adoption of Skrill and the dropping of the Moneybookers brand.
