The ICE show was another major success for TCS John Huxley. Not only did the company showcase a range of innovative new products, it was also awarded the International Gaming Awards' prestigious Best Traditional Casino Equipment Supplier for the third consecutive year.
ICE has always been an important highlight for TCS John Huxley, as it’s the show with the largest audience of international visitors and historically attended by serious buyers. In addition to the full product portfolio, a whole host of new and exciting innovations were showcased at the event, which included the worldwide launch of EL illuminated playing surfaces – shown on Double Action Roulette and LuminAR. This illuminated playing surface uses advanced electroluminescent technology, a cold light source that is paper thin; Supernova Table Bonus system - a powerful progressive and game bonus system that drives increased revenues by adding higher levels of player excitement and loyalty to table games; AccuPLAY fully modular system - now includes Cashless Payment System, Virtual Shoe System - for RNG based automation, CITO System (Cash In Ticket Out), 3D Animation Pack and Additional Live Table Game Packs, making it perfect for all types of casino and electronic arcade operations; Gaming Floor Live, a new Real-Time Roulette game optimisation tool designed to maximise key performance areas and profitability and a new range of eye-catching, high quality LCD Table Limit signs that deliver promotional messages and will enhance any casino floor.
David Heap, group chief executive, said: “ICE continues to provide the ultimate showcase for our ever increasing portfolio of products and services, which is why we focus our efforts to ensure new innovations debut in London. This year’s show saw the introduction of a broad range of products that will provide operators with that all important added value - maximising operational efficiency and creating excitement for the players, keeping them at the tables for longer. Feedback so far shows we did not disappoint.”
