Amy Lipton has been named vice president of marketing at WMS Industries.
Lipton brings more than 25 years of global marketing experience to her new role, which was previously held by Rob Bone, the company’s current vice president and general manager of western sales and operations.
As vice president of marketing, Lipton will be responsible for all of the company’s efforts related to market research, advertising, promotions, interactive, public and media relations and trade shows.
Orrin Edidin, president of WMS, said: "Amy brings to WMS a track record of significant accomplishments in global entertainment and ‘new media’ marketing programmes and broad perspectives on how social-media can play an important role in shaping the future of gaming experiences through player-driven interaction and the power of innovative networked gaming solutions.
"Combining this expertise with her digital media and network technology experience will be instrumental in guiding WMS’ future strategy as the leader in innovating compelling gaming experiences."
