Scratchcard and lottery game supplier Glück Games has joined forces with mobile game specialist LottoInteractive to create a new concept for multiple territories called Star Match.

Gluck

Star Match will launch as an instant win initially in August, which will be swiftly followed by an interactive scratchcard. Both products will be available across Europe on Lottoland.com. In addition, several other operator partners will be announced soon.

In Star Match, players try to match three or more Hollywood icons to collect as many stars as possible, gaining points and bonuses along the way before the digital lottery cash prize is revealed. Both companies have collaborated to provide a prize tier in the scratchcard that awards free plays in the instant win game, an innovation that will drive cost-effective user acquisition.

Star Match, powered by Glück Games’ proprietary Real-money Gaming and Commerce Server platform, will be available on iOS, Android, PC or Mac.

Glück Games CEO Robert Lenzhofer said: “As an i-gaming developer with a focus upon the casual real-money gaming crossover, we are very excited to introduce the skill-based playing experience that Star Match provides to our ever-increasing player base.”

LottoInteractive CEO Brian Ward added: “We are delighted to work with such an innovative partner as Glück Games, and to bring the North American success of Star Match to much larger European audiences, offering a skill-based experience and mobile game mechanics that younger audiences have come to love.”