Fans of metal music and casino gaming now have the perfect platform for their interests - Metal Casino is launching the world’s first gaming site for hard rock enthusiasts.

Targeting hundreds of millions of metal fans worldwide - and having already partnered with some of the genre’s major stars - Malta-based Metal Casino has been created by a team of gaming, music and marketing experts, including former executives at Apple, Microsoft, Universal Music, Spotify and Mr Green, who are also heavy guitar music lovers.

As a pioneer among a new generation of online casino 3.0 operators powered by GIG’s holistic platform service provider iGaming Cloud, Metal Casino will have a wide portfolio of games and appeal to a niche community, including 400 million metal fans on Facebook, via a vertical marketing strategy.

The platform will offer games from leading providers such as NetEnt and Microgaming and will launch through front-end partner Fast Track Solutions.

Metal Casino has already contracted some major artists from the metal scene as affiliate partners. Only a small selection of traditional casino affiliates will be partnered, as Metal Casino avoids the revenue share squeeze most major operators suffers from.