Lottomatica, the Rome, Italy-based gaming and lottery operator and a subsidiary of IGT, has launched an affiliate program for its i-gaming site lottomatica.it in partnership with Income Access.
Lottomatica.it offers Italian players online sports betting on local and international football as well as tennis, baseball, volleyball, hockey and other sporting events, and an online casino with more than 100 branded and original slots from leading software providers.
The casino also offers a wide range of table games, including live-dealer blackjack and roulette, as well as online poker tournaments.
Gianfranco Allocca, head of digital product development and marketing at IGT, said: “Lottomatica parent company IGT has a longstanding and successful business relationship with Income Access, so the platform was a logical choice when we prepared to launch lottomatica.it’s affiliate programme.
“We look forward to using the platform’s sophisticated capabilities and reporting and analytics suite to give a boost to our player acquisition via the affiliate channel.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, added: “We’re excited to further extend our partnership with Lottomatica for the launch of the lottomatica.it affiliate programme. Lottomatica has a very high brand profile in Italy, an i-gaming market that is growing strongly and offers European affiliates an increasingly important revenue opportunity.”
