SBTech has become the first sports betting provider in Cyprus with the launch of Winmasters.

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Winmasters will now offer SBTech’s sportsbook to Cypriot players, in both Greek and English, with all major European payment methods available.

This represents the third territory in which this partnership has succeeded, following recent launches in Romania and the Czech Republic.

Winmasters sales and operations director Christos Protopapas said: “I’m delighted that our ongoing relationship with SBTech continues to bear fruit. The power and flexibility of the company’s sportsbook and back office systems, as well as the quality of its real-time reporting, is delivering solid growth for us across the board and the speed with which our Cyprus launch has been achieved gives me great confidence that we will attain all our goals in this exciting new market.”  

SBTech CEO Richard Carter added: “The successful on-schedule launch of our complete tier-one solution for Winmasters’ Cyprus operation is thanks to the hard work of all our teams and the strength of our partnership with this uniquely dynamic operator. I’m particularly pleased that, once again, SBTech is the first sports betting provider in a newly regulated market, a trend that we intend to maintain.”