Unibet, part of Kindred Group, has become the principal partner of English Championship football club Aston Villa.

Unibet deal for Villa

Unibet is the club’s official shirt partner from the start of the 2017-18 season for both the men’s first XI and Aston Villa Ladies.

Sam Mead, head of marketing UK for Unibet, said: “We are delighted to be partnering with Aston Villa in their push for promotion back to the Premier League.

“Unibet and Aston Villa are two of the biggest names in our respective fields with a rich heritage; Unibet genuinely understands football fans and, working together with Aston Villa, will be ensuring we enhance the enjoyment of their fans in all aspects of the beautiful game.”

Unibet currently make Aston Villa joint favourites to win the Championship this season, at odds of 8/1. The Villans are also favourites to win promotion by the runners-up or play-off route, at 5/2