Michael Probert, head of business development at iSoftBet, says branded games are a vital part of any balanced content portfolio and key to building player trust in new markets.
BRANDED slots have long been used to draw players to online casino sites, particularly via games based on themes from blockbuster entertainment franchises.
From Hollywood movies such as Paranormal Activity to TV hits like 24, there is an endless supply of films, TV series, singers and characters around which to build slot games.
