Betgenius has signed a major agreement with operator Codere to become its preferred provider of pre-match and in-play trading.
The new long-term deal sees Codere, which has a retail and online presence in Spain, Italy and Latin American markets, using sportsbook technology supplier Betgenius for in-play football, in-play tennis and pre-match events.
Betgenius’ automated InPlay and PreMatch tools allow sportsbook operators to partially or fully outsource their trading function, offering hundreds of thousands of markets across all major sports.
“As we grow our presence in regulated markets across the world, we are delighted to secure a long-term relationship with Betgenius to expand our in-play and pre-match trading capabilities,” said Peter Lucas, trading director at Codere. “Betgenius’ reliable and wide-ranging service was the obvious choice to help us offer the best experience possible to customers.”
Matt Stephenson, business development director at Betgenius, said: “This partnership is a great example of our flexible and bespoke service in action and we look forward to being a vital part in its future success.”
