BetVictor's Victor Chandler is set to launch Bet Lion, a new sports betting and gaming company aimed at the East African market, this August.
It will be powered by FSB Tech, a sportsbook and platform provider that has considerable experience in that geographic market. FSB already has two brands operating on its platform in Tanzania and Kenya.
Chandler said: “The market is already showing huge growth and smartphone penetration is much higher than many realise. With that has come an excellence in micro-payments.”
FSB Tech’s business development director, Richard Thorp, added: “It’s great to be working in a region that has so much potential, especially with somebody who has such a clear passion for and understanding of the betting and gaming business.”
