European sports betting operator bwin has signed an agreement to become a Champion Partner of Borussia Dortmund, one of Germany’s leading football clubs.
The multi-year agreement covers the next four Bundesliga seasons, until the end of the 2020/2021 campaign.
Bwin branding will feature prominently around the stadium during Dortmund’s 17 home Bundesliga fixtures each season.
The operator will also be making a contribution to match-day experiences, providing BVB fans with the latest odds and match information online and via apps.
Carsten Cramer, director of sales, marketing and business development at Borussia Dortmund, said: “With bwin, we have a partner that has maintained close ties with German football longer than any other operator in its sector.
“On an international scale, bwin has systematically built up its brand with prominent sponsorships, among the ‘blue chip’ clubs of European football.
“BVB and bwin are combining two brands that are both major players in their own field."