NSoft, a provider of software solutions for the betting and gaming industry, has agreed a deal to integrate the marketing platform from data-driven marketing specialist Beehive.

NSoft chooses Beehive

The B2B agreement will see the Beehive engine sub-licensed to clients that use the NSoft platform.

Mario Krišto, platform managing director at NSoft, said: “NSoft is committed to offering our operators the very best product suite in gaming, and we continue to maximise our knowhow and develop the Seven platform and its core features.

“For optimisation purposes within our B2C segment, it made sense to add Beehive’s innovative marketing tools to our offering with this agreement.”

Adi Dagan, founder and CEO of Beehive, added: “We are delighted that NSoft has opted to take our marketing platform, and it is further vindication of all the hard work we have been doing here at Beehive.

“It is now more important than ever that both operators and white-label providers have the very best marketing tools at their fingertips.”