Online lottery betting company Lottoland is to launch a global lottery and its first independently developed lottery product, WorldMillions, offering what the operator is calling the largest guaranteed prize in the world.

Lottoland launches global online lottery

Available exclusively through Lottoland, draws will take place every Thursday and Sunday, with the Sunday draw offering a guaranteed prize of £100m. The Thursday jackpot is fixed at £50m.

To take part, customers have to choose an eight-digit number between zero and 99,999,999. With each number sold just once, the winner will always receive the full jackpot amount.

Tickets are available for £10 on Sunday and £5 for the Thursday draw, while customers can also opt to purchase 1/10 shares from just 50 pence each.

WorldMillions is backed by the Lottoland insurance model, protecting the business and offering customers access to large lottery jackpots. To date, Lottoland players have won more than £400m - the largest individual lottery prize paid out in 2016 was £19m.