MyLotto24 has expanded its online lottery business into the Irish market.
Part of the Zeal Network, MyLotto24 went live in Ireland on March 20 under a licence obtained in 2016.
Allan Turner, country manager for MyLotto24's Irish business, said: “Lotto and betting have a long tradition in Ireland.
“Building on this, MyLotto24 wants to improve the lottery experience for the Irish people. With this first step in our internationalisation strategy, we can use our scalable state-of-the-art online lottery platform to provide a great user experience."
The new offering includes betting on several lotto draws, including the Irish Lotto, EuroMillions, EuroJackpot and the German Lotto, with the site primarily designed for mobile devices.
