The Association of European Professional Football Leagues and data partners Perform Group, Sportradar and Genius Sports, have agreed a co-operation deal for eight European leagues.
The Austrian Bundesliga, Belgium ProLeague, Danish Divisionsforeningen, Israeli Professional Football League, Dutch Eredivisie, Norwegian Toppfotball, Swedish Föreningen Elitfotboll and Swiss Football League have come together under the EPFL umbrella to make available official betting data collection and supply rights for matches on a non-exclusive basis for an initial three-year period.
The betting data partners will receive access to optimal, secure positions within stadiums for the collection of live data allowing them to offer the accurate and reliable data services to betting operator customers.
Carsten Koerl, CEO at Sportradar, said: “Sportradar is very pleased to partner with the EPFL given the progressive approach they have adopted for this deal.
“They have successfully combined the interests of multiple leagues and safeguarded data quality through official providers.
“We look forward to a fruitful co-operation that will benefit the leagues as well as the hundreds of betting operators we work with and football fans who will have access to fast, accurate and reliable data from an officially recognised source”.
