Data-driven marketing specialist Beehive has expanded its presence in Romania with operator BaumBet.

Beehive teams up with BaumBet

BaumBet, boosting its online presence in Romania after the market was regulated in 2016, selected Beehive to manage its omni-channel marketing activity, and has already implemeneted the Beehive marketing platform.

Octavian Manu, CEO at Baum Online, said: “The Romanian gaming market is thriving and competition is intense, which is why we have brought in Beehive to help us gain an edge through data-driven marketing.

“Beehive’s innovative marketing platform enables us to drill down into our database in ways we hadn’t thought possible.”

Adi Dagan, founder and CEO of Beehive, added: “We are thrilled to increase our presence in the Romanian market with this major agreement with BaumBet.

“Following on from another successful ICE, this deal underlines Beehive’s commitment to continue to expand into new territories.”