The Malta-based online casino 21Bets.com, which is operated by ProgressPlay, is to use the ClickSure Network for all its affiliate activity.

21Bets launches program with ClickSure

Tsachi Samuel, CEO at 21Bets.com, said: “We tested a few affiliate network options and put a lot of research into launching our own private affiliate program.

“However, it made sense for us to focus our acquisition efforts by working through an already established network like ClickSure. The ClickSure network works in a very similar way to having your own affiliate platform in that you have full control over your campaigns, but unlike launching a new affiliate program you start with an already established affiliate base to tap straight into,” said Samuel.

“We were originally using the ClickSure platform to track internal media campaigns [which] massively over-delivered on expectations, increasing our user acquisition by 1,038 per cent.”

Ben Marshall, communications manager for ClickSure, added: “ClickSure gives companies like 21Bets the tools and technology they need to manage their affiliate and publisher performance - and scale - without the usual costs and resources of maintaining their own affiliate platform.

“We look forward to seeing our marketing technology play a significant role in supporting 21Bets’ future growth.”