Betsson has entered the Spanish gaming market via the acquisition of locally licensed online gaming operator Premier Casino, for €3m.
Premier Casino, which has has 260,000 registered customers, is a dedicated casino operator but also holds general licences for sports betting and other online games.
The acquisition will enable long-term profitable growth in the Spanish market for Betsson, which is also considering launching more brands under the licences in accordance with its multi-brand strategy.
“Spain is one of Europe’s largest gaming markets and especially casino is growing fast,” said Ulrik Bengtsson, CEO and president of Betsson.
“Betsson’s strategy of building and running locally strong casino brands, for example in the UK and Italy, makes me confident that we will build leading brands also in Spain.
“This acquisition is in line with Betsson’s ambition to increase the share of locally regulated revenue.”
The deal is expected to close at the end of March.
