The traditional relationship between developers, operators and affiliates is changing, as players become more discerning, notes Stephanie Norbury.
AS the online gaming market matures, players start to become more educated about what they like to play and operators are also no longer necessarily buying a developer’s entire output wholesale.
Instead, they are carefully selecting the games that perform the best and monitoring player preferences to inform future purchases. This leads to a situation where the leading games gain their own reputation and affiliates and players alike become much more brand aware.
