Gaming platform software provider Bit8 is targeting millennials with new mobile-friendly lottery game Lotto Hero.
The product, which will be hosted on multiple operator sites, offers players the chance to win €1m an hour, 24 hours a day, 365 days a year.
Bit8 launched Lotto Hero at ICE in London in early February. Designed to appeal to millennials, it is set up to boost acquisition, retention and conversion, as well as increasing the lifetime value of those players and strengthening cross-selling opportunities.
Players just need to purchase a €2 Lotto Hero coupon ahead of each draw, which will be made on the hour, every hour.
Any that pick seven numbers and the correct card suit drawn at random are guaranteed at least €1m in prize money. If the first attempt at winning does not succeed, Lotto Hero offers a second chance draw for players, significantly increasing the chances of a win.
Bit8 CEO Angelo Dalli said: “We are very excited about the launch of Lotto Hero, the first truly interactive lottery on the market; there is nothing else like it.
“It’s ability to appeal to every type of player anywhere in the world at any time of the day will give operators who sign up to it a genuine competitive edge.
“With guaranteed millionaire-maker hourly jackpots 24 hours a day it has the capability of taking operators and their players from ordinary to extraordinary.”
Lotto Hero will also have a charity element, with Bit8 pledging one per cent of profits to a Charity Hero fund, which will distribute the money to good causes.
