Leading digital sports content and media group Perform Group is launching it latest betting solutions product at this year’s ICE.
Perform’s newest offering will allow clients to add their own commentary (in any language) over the top of any selected live stream and deliver personalised messages to customers in real time.
The commentaries can be added from anywhere in the world, as the service requires only an internet connection.
The product builds on Perform’s live streaming rights portfolio, which includes La Liga, Ligue 1, full coverage of the WTA Tour, Wimbledon and International Basketball Federation, providing more than 18,500 plus events per year, across 16 sports.
Andrew Ashenden, executive vice president betting at Perform, said: “We are delighted to be the first to enable our customers to commentate over live streams themselves, from any location and in any language.
“This groundbreaking new feature of our service allows bookmakers to customise the commentary experience entirely and engage with their customers like never before. Our complementary Opta information allows customers to create fact-based commentaries that help promote specific markets in running.”
Perform’s Client Added Commentary solution will be on display, and available to demo, on stand S1-240 at ICE in London next week.
