Digital Sports Tech, a B2B provider of sports betting solutions, is to provide bitcoin sportsbook operator Sportsbet.io with its player proposition betting product, Player Props.
Player Props enables customers to create and customise bets on player performance across a range of statistics and sports, all in real time.
The deal sees Player Props being offered in new markets, including a number of key Asian jurisdictions, where bitcoin is fast becoming a preferred gaming currency. The product is already live with tier-one operators in Australia, Europe and Latin America.
Ari Lewski, executive director of Digital Sports, said: “This deal is the first we have signed with a bitcoin operator, and will help us significantly expand our geographical footprint in additional markets and put our product in front of new players.”
Chris Uren, head of sportsbook at Coingaming.io, which operates Sportsbet.io, said: “We have been looking at how best to customise the user experience for some time now, and believe Player Props is the most effective and efficient way of doing this.
“We are seriously impressed with the scale and scope of the product, which continues to grow as Digital Sports Tech adds new bet types and sports, but also how easy and seamless it is has been to integrate Player Props into our proprietary platform.”
