Yggdrasil Gaming has agreed a direct integration with leading operator William Hill, providing the bookmaker with access to Yggdrasil’s full suite of slots.

Yggdrasil bags William Hill deal

The direct integration, which includes access to Yggdrasil titles such as Joker Millions, Vikings Go Berzerk and Big Blox, means William Hill can also access the developer’s collection of in-game promotional tools, Boost and social sharing tool, Brag.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “William Hill is one of the most respected names in gaming, so it is obviously a huge thrill to add such a trusted and successful tier-one operator to our ranks.

“Since gaining our Gibraltar licence six months ago, we have secured several major operators, and working with the very best in the industry is driving us forward and keeping us at the very top of our game.”

Graeme Powrie, gaming commercial director at William Hill, added: “We have been hugely impressed by Yggdrasil’s commitment to innovation and their collection of games is among the strongest in the casino sector.

“We have opted for a direct integration so we can take full advantage of the in-game promotional tools and offer our players the exceptional experience they have come to expect from William Hill.”