Playtech and Veikkaus, the lead brand behind Finland’s enlarged FRV Finland group, have agreed a contract to target growth in the Finnish market.
Building on six years of partnering with RAY, Finland’s Slot Machine Association, Playtech will supply the new Veikkaus-led brand with a full suite of exclusive games and casino content with further phases planned for the future.
The new brand is formed of three merged government-managed companies - Veikkaus, RAY and Fintoto - and has plans to significantly grow the market in the coming years.
Shimon Akad, COO, Playtech, said: “This agreement marks a significant milestone in extending not only our presence in Finland, but also extending our strong relationship with Veikkaus and its key stakeholders.
“We’re delighted they have selected Playtech to strengthen our long-standing and successful partnership in supporting the growth of the Finnish market.
“Our work with RAY in the last six years has shown that we are committed to the market and its growth and look forward to a new era with the country’s newly-formed gaming entity.”