Gaming technology company Pariplay has agreed a partnership with World Lottery Club, the Isle of Man-based international lottery betting brand operated by Annexio.
Under the agreement, Pariplay’s full portfolio of branded and original online scratchcards will integrate with World Lottery Club's online offering.
Regulated by the UK Gambling Commission and the Isle of Man Gambling Supervision Commission, World Lottery’s recently-launched scratchcard website section will host both Pariplay’s branded scratchcards such as Atari Star Raiders as well as original scratchcards like Dragon Scrolls, Cops & Robbers, Ocean Fortune, Fruit Basket and Mega Love, among many others.
“Our state-of-the-art branded and original scratchcards will support World Lottery Club’s acquisition of new player demographics and also serve as an important tool to re-engage and retain their existing player base,” said Adrian Bailey, general manager at Pariplay.
“We look forward to a long-term content partnership with World Lottery Club that will see our scratch cards become central to the brand’s overall offering.”
