Online content specialist Takara Gaming Group has sealed a strategic partnership with operator Balkan Bet in Serbia.
Under the agreement, TGG will further aggregate its land-based and internet gaming products together with a variety of games to Balkan Bet.
Balkan Bet is a major bookmaker with more than 115 betting shops throughout Serbia and is also an online gaming operator in Serbia and across Eastern Europe.
The operator was the first to enter the Bulgarian market, where 75 per cent of its player base is now established.
Raymond Chan, CEO and co-founder of TGG, said: “Such a strategic partnership allows TGG to bring in bold ideas to maximise the gaming excitement to the next level in Serbia, and opening up the Eastern European market for TGG in the future.”
