Gaming company Be The House is launching its Cash In Roulette online game with William Hill.

Be The House signs with William Hill

Cash In Roulette offers bets over consecutive spins of a roulette wheel, in addition to the traditional single-spin roulette. The game has the potential for higher payouts, greater control over volatility and the ability to cash out during a multi-spin bet.

Seth Freedman, CEO and co-founder of Be The House, said: “The online casino vertical has been lacking a truly innovative product for some time now and we firmly believe that Cash In Roulette is a game-changer for operators and players alike. We are thrilled to be launching with William Hill, whose confidence in our product is proof of just how exciting and fresh it is.”

William Mathieson, head of gaming development at William Hill, added: “This is the first truly innovative and engaging roulette product I’ve seen in the last 10 years.

“It has such a wide variety of bets on offer, making it an exciting proposition for roulette and non-roulette players alike.”

William Hill becomes the leading operator to launch Cash In Roulette after Betfair in October.