Inspired has signed an exclusive long-term partnership with Carm Productions and The Jockey Club to produce the first ever virtual Grand National, based at the Liverpool, UK, home of the legendary race, Aintree Racecourse.
Aintree and its famous fences will form the backdrop for a new suite of products from Inspired, with a virtual horse racing the headline product.
In addition, once a year the legendary names from the Grand National will compete in the Virtual Grand National Race of Champions, broadcast ahead of the live Grand National and featuring a field of the greatest horses to have raced at Aintree in the past century.
Steve Rogers, CCO of digital games at Inspired, said: “Inspired’s virtual races are seen in over 50,000 outlets worldwide and have become a key part of sports betting globally.
“The introduction of the most famous course, Aintree, into this virtual world enables us to offer our customers a unique product which will clearly differentiate us from other providers in the sector.
“Seeing 41 virtual horses thundering around the famous Aintree course in ultra HD with complete flexibility over camera positions promises to be something very special, and we are delighted to be a part of this collaborative project wth Carm Productions and the Jockey Club."
