Tutela, specialists in anonymous data monetisation, is re-launching its partnership programme and adding to its network of mobile app partners, offering an additional revenue stream to mobile games and app developers.

Tutela boost for app revenue

The technology has already been deployed in more than 100 mobile apps running on millions of devices with data being collected and then re-sold by Tutela.

Anonymous information such as connection quality, location and device choice is crowdsourced from users without impacting usability. Games publishers and app developers benefit from a revenue share which is more consumer friendly than in-game purchasing, less intrusive than in-game advertising and not dependent upon subscription models.

Tom Luke, head of sales and partnerships at Tutela, said: “We are carefully selecting additional mobile app partners who have published apps which will expand our partner network further.

“Particularly, we are interested in talking with those who have apps that have more than one million daily active users and who are interested in unlocking additional revenue streams.”