Gaming content and software giant Playtech has appointed BGT founder Dr Armin Sageder as CEO of Playtech BGT Sports.

Dr Armin Sageder

The new division brings together Playtech Sports companies BGT, Geneity, Mobenga, Unilogic and Playtech’s internal sports trading team and comprises more than 600 employees based in Austria, Bulgaria, Cyprus, Germany, Sweden and UK.

Headquartered in Nicosia, Cyprus, Sageder takes responsibility for all Playtech BGT Sports business and customer relations and establish and lead a team to manage the division. He will report to Mor Weizer, Playtech's CEO.

Sageder said: “When combining the BGT team spirit together with the extensive knowhow and knowledge of all the great talent that exists across Playtech, we have the opportunity to create a powerhouse for the benefit of our clients and their customers.

“By doing so we will continue to invest in our platforms, products, offering and services and will truly enhance customers’ betting experience and maximise the benefits for our licensees.

“Furthermore, we will continue to provide operators with the expertise and capabilities they expect from Playtech and BGT as well as the relevant tools in order to allow them to differentiate their customer propositions and achieve their strategic goals.”