Kambi Group is to provide multi-channel sports betting service to PlayCity, the online and land-based casino brand of Apuestas Internationals, which is based in San Andrés Cholula, Mexico.
The two companies have signed an agreement for Kambi to be the exclusive supplier of sports betting services for PlayCity’s online operations and full land-based network of 17 casinos.
Kristian Nylén, CEO of Kambi, said: “It has been a successful year working with PlayCity and we are delighted to sign this agreement. Kambi has shown it can translate its compelling online user experience into its retail offering for PlayCity's casino customers with its unique over-the-counter and self-service betting terminal offering.
“We are delighted that PlayCity's customers are embracing the product and we look forward to not only expanding the land-based distribution but also to going live via online and mobile channels.”
