SBTech has agreed a major new partnership with Luckia, one of Spain’s leading retail sports betting operators.
Moving its sportsbook to SBTech is a milestone in Luckia’s strategy of rapidly growing market share in Spain and internationally.
Luckia has gained significant market share in Spain through its omni-channel strategy and boosting brand awareness, including major sponsorship deals with La Liga football clubs Celta Vigo and Deportivo La Coruña. The SBTech platform enables Luckia to leverage local knowledge and offer unique odds, manage risk, apply its own payouts, set betting limits, customise sports content, personalise marketing and promotions and manage sportsbook liability in real time.
Marcelo Ruiz, online managing director of Luckia, said: “We decided to improve our core infrastructure to offer a wider range of opportunities to our players, and I can safely say that SBTech’s global reputation for sports expertise and technical excellence is well deserved.”
Richard Carter, CEO of SBTech, added: “Our new partnership with Luckia further cements our status as the technology partner of choice for operators in regulated markets.
“We are very pleased that this exciting and ambitious operator has chosen to deploy our complete tier-one solution, providing them with a truly world-class sportsbook and the cutting-edge customised systems to drive them to the next level.”
