Yggdrasil Gaming has announced its €200,000 Christmas Calendar campaign to boost engagement and retention throughout December.
The company will run 31 daily campaigns showcasing its BOOST collection of in-game promotional tools and social sharing tool BRAG.
Among the promotional tools included in the campaign will be Missions, where players compete to complete objectives to win big prizes, and Cash Race, where players can win direct cash prizes during a set period of time.
Fredrik Elmqvist, chief executive officer of Yggdrasil Gaming, said: “The online casino sector is more competitive than ever and, aside from creating great new titles, we are dedicated to ensuring that our games are backed by a supporting infrastructure that allows operators to keep their players engaged and entertained.”
