Cherry iGaming subsidiary PlayCherry has been granted a UK licence for gaming operators from the UK Gambling Commission, covering both casino and sports betting.
Cherry iGaming will initially use the licence for flagship brand CherryCasino.com, as well as the recently re-launched white label EuroSlots.com. The Sunmaker.com brand will then be pushed within the UK.
Cherry iGaming already holds gaming licences in Malta, Curaçao and in Schleswig-Holstein, Germany.
Jonas Wåhlander, CEO at Cherry iGaming, said: “This is an additional step in the evolvement of Cherry iGaming.
“Through a wide offering we will have a brand for every key customer segment in the UK market, encompassing all types of products to engage with them.”
