Viral, a provider of white-label multi-channel casino and betting solutions, has launched a Free Spin Shop to improve player engagement.
On entering the Free Spin Shop, players can browse the available games and free spins and select their favourite games with up to 500 free spins.
Daniel Eriksson, CEO of Viral, said: “We have spent considerable time talking to players and understanding their behaviour. The development of the Free Spin Shop was a direct result of those player focus groups.
“The shop provides a stronger engagement and retention tool, which is all configurable from the back office, coupled with a presentation shopping style UI that is familiar with the largest percentage of the online population.
“We already are seeing strong player feedback as the LuckyCasino brand has been the first to go live with the Free Spin Shop.”
