In its report on the US online gambling sector, Research and Markets has predicted that the market there will increase by more than 50 per cent by 2020.
The report, Online Gambling Market in the US 2016-2020, forecasts the i-gaming market stateside will grow at a compound annual growth rate of 51.71 per cent during the period 2016-2020.
In a statement, a Research and Markets analyst said: “One of the major trends in the online gambling market in the US is the business tactics adopted by vendors to attract players.
“Rewards such as loyalty points, discounts and gift vouchers are no more attractive to existing players and do not motivate prospective players.
“It is important that vendors provide rewards and offers that are more personal and customised, based on the demographic and psychographic profiles of the players.”
