Income Access is to manage the new affiliate programme from online gambling company VGambling, which offers betting on e-sports.
Scheduled to officially launch in the fourth quarter of 2016, the VGambling brand will allow players to bet online on a wide range of e-sports feature video games including Dota 2, League of Legends, Counter-Strike: Global Offensive, World of Tanks and Candy Crush Saga.
The affiliate programme, launched at the same time, will be powered by Income Access’ affiliate management software and Ad Serving tool, which will allow VGambling to target ad campaigns according to location, device, language and a range of other criteria.
The integration of the VGambling affiliate programme with the Income Access software is scheduled to be completed within the next eight to 10 weeks. Once the integration is complete, the affiliate programme will launch simultaneously.
