Online gaming supplier Betsafe has become the official in-stadium betting partner for the 2016/17 season for English Football League club Sheffield United, nicknamed the Blades.
The sponsorship will include Betsafe-branded betting kiosks, staff clothing branding and signage.
Neill Simpson, brand manager at Betsafe UK, said: "We're really excited about our growth in the UK.
“We already have solid partnerships with the likes of the Gumball 3000 Rally and Manchester City and we hope that our growing sponsorship portfolio will help to support our strategy, as the brand continues to become established in the UK.”
