The Cherry-owned Game Lounge affiliate network is to acquire affiliate company Interclick for $1.5m.
Interclick has been active within the German and UK markets for 14 years and through the acquisition Game Lounge gains more than 40 domains and affiliate accounts.
The acquisition will be integrated into Game Lounge’s existing operations, create new external affiliate income and also support the Cherry brands.
Jonas Cederholm, CEO of Game Lounge, said: “The acquisition of the Interclick assets further accelerates our strategy and expansion beyond Scandinavia, and will be a beneficial contribution from day one.”
