Technology company SuprNation has launched the VoodooDreams.com brand in collaboration with Zimpler, a dedicated mobile payment service for online gaming based in Sweden.

SuprNation was founded by Henric Andersson and Joakim Stockman, who have previously held positions at the Betit Group and the Betsson Group. 

Henric Andersson, chief operating officer at SuprNation, said: “VoodooDreams is something brand new. For us it was important to not only add Zimpler because of the strong brand in Scandinavia and their core mobile first focus, but also because of their modern UX design. Modern design and putting the user experience as the first priority is something which is key for us.”