Southampton Football Club has confirmed SportPesa as its official betting partner.
African sports betting platform SportPesa has signed a three-year deal with Southampton FC ahead of the start of the 2016/17 Premier League season.
The deal will see the club supporting the development of young football players in Kenya by sending football development and support staff there, with young Kenyan players visiting the club’s Staplewood Campus to experience the demands of football development at a Premier League club.
SportPesa will offer advice and mentoring support across a range of business areas, including stadium operations, marketing, media and business management.
Gareth Rogers, Southampton FC’s chief executive officer, said: “We are delighted to have teamed up with SportPesa in what is by far our biggest partnership in this sector in the club’s history, and one of our largest partnership deals to date.
“This partnership will allow the club to continue to build its partner portfolio for commercial success on an international scale. Our reputation for player development continues to resonate around the world and we look forward to sharing our unique philosophy in Kenya and across Africa.”
Ronald Karauri, SportPesa CEO, added: “We are grounded to our core values that centre around grassroots sport and community development. Our vision is for Kenya to participate in the 2022 FIFA World Cup and this partnership is a step in that direction."
