Online operator NetBet and French top-flight football club AS Saint-Etienne have agreed a new partnership agreement that will see the gaming brand appear on the first-team shirt during all Ligue 1 matches until 2018.
NetBet was already a partner of Saint-Etienne, with the brand appearing prominently throughout the Geoffroy-Guichard stadium and club media.
This season, Netbet will continue to offer fans the chance to take part in the NetBet Golden Shoot - a half-time crossbar challenge - during certain home games.
Alain Bocarra, chairman of NetBet France, said: “Football represents a large portion of our business, and it was logical to want to join forces with Saint-Etienne, which has a large fan base.”
