SIS is to supply its portfolio of on-demand virtual racing games to Ladbrokes, including horse racing, greyhounds, cycling, motor racing and motorbikes, offering the operator’s customers up to six times more betting opportunities.

SIS

Marc Thomas, head of product for SIS, said: “SIS Infinite Gaming is forging a new role for virtuals in the online market, providing a perfect cross-sell product between casino and sportsbook.

“We’re excited to be working closely with Ladbrokes, delivering to their customers another reason to stay on their site throughout a busy summer of sport.

“The engaging user experience that SIS Infinite Games provides is proving a real hit with players and we’re pleased to now reach an even wider audience, together with Ladbrokes.”

The second generation of SIS Infinite Games, which launched in April, allows players to choose from three camera views, including a TV broadcast angle, an overhead drone view and a “ride on” view that puts them at the heart of the action.