US-based daily fantasy sports provider DraftKings has acquired the player database of free-to-play DFS platform TransferKings in an effort to strengthen its UK operations.
The move is intended to allow TransferKings players to access real-money contests as opposed to only free-to-play competitions.
The terms of the deal were not disclosed by either party.
DraftKings chief international officer Jeffrey Haas said: “We want to expand our audience in the United Kingdom and this is an effective way to reach an even larger group of passionate fantasy football fans.”
In a statement on its website, TransferKings said: “TransferKings has recently had its player database acquired by, and will now be directing all of its players to DraftKings. We have proudly built a loyal following but are delighted to offer an even wider range of games with bigger prizes on the DraftKings platform, the global leader in daily fantasy sports.”
