NordicBet, a subsidiary of Betsson, has extended its existing agreement with the Swedish Hockey League - the top tier of professional ice hockey in Sweden - by becoming official sponsor for the 2016/17 season.
The Scandinavia-focused betting brand will be promoted via official SHL media platforms, with high-profile placement on match days.
NordicBet’s commercial director Jesper Svensson said: “The interest in hockey among our customers is massive and with the SHL sponsorship we wish to develop our hockey product and offer further, as well as expose the NordicBet brand to millions of hockey fans across Europe.”
