International technology, media and telecoms law firm Olswang has advised UK-based betting brand Betfred on its agreement to use GVC’s online gaming platform.
Betfred will migrate its online business, including all its sportsbook and gaming offering, to the i-gaming operator’s platform
GVC’s platform allows players to access a variety of multi-channel content choices around sports and gaming, while backend data will enable Betfred to offer a large degree of personalisation for users.
Phil Siers, chief commercial officer at Betfred, said: “The Olswang team’s expertise and understanding of the gambling sector was an important factor in ensuring a smooth completion. We enjoy a long-standing relationship with Olswang, and would like to thank them for their advice and insights.”
Olswang commercial partner, David Zeffman, added: “We are delighted to have worked with Betfred on this significant transaction, which is indicative of its continued commitment to innovation and delivering ever better experiences for its user base. We have no doubt that the partnership will enable Betfred to rapidly expand its online offering and drive further growth in a key area.”
