Betradar has launched its Euro Cup virtual football product, ahead of this summer’s international football showpiece, Euro 2016, which begins in France next month.
With a 70-minute cycle, the Euro Cup enables bettors to back their favourites or test their skills across a whole range of markets specific to the competition.
The product has already been integrated by more than 25 different operators across the world, including Parimatch, Nairabet and Sportingbet.
Betradar’s managing director for virtual gaming, Neale Deeney, said: “We’ve been in this business long enough to know what bettors expect, want and value.
“We know they expect top-notch graphics - and we deliver that - but we know they value the ability to recreate their unique betting journey; whether that is backing their favourite team, researching form or spotting patterns.
“Our Euro Cup product allows our clients to provide an accelerated opportunity to recreate and relive each bettors unique Euro betting journey, every 70 minutes.
“It seemed obvious to us that a virtual format that mirrors the real Euro 2016 tournament would get operators and bettors excited. That has proven to be the case so far and we look forward to adding more operators in the run up to and during the competition.”
