Merkur Interactive Services, a subsidiary of the Germany-based Gauselmann Group, has launched its affiliate programme, Merkur Partners, in partnership with Income Access.
Merkur Partners holds a portfolio of gaming sites, including cashpoint.com and cashpoint.dk, licensed in Malta and Denmark respectively, as well as German sportsbook brand xtip.de and merkurmagic.es - a recently launched casino brand, regulated by the Spanish Gaming Commission.
Merkur Partners also launched two brands in May - merkur-win.it, for the Italian market, and the UK-facing cashino.com.
“Our retail business is known for excellent service,” said Patrick Handl, director of marketing at Merkur Interactive.
“Our partners can expect best-in-class affiliate management service from our competent international team based in Berlin. With a variety of brands in our portfolio, we have the potential of becoming a key player in regulated online markets over the next years.”
“We are pleased to partner with Merkur Interactive to support its affiliate programme,” added Nicky Senyard, founder and CEO of Income Access. “With its extensive portfolio that appeals to various markets and verticals, we believe the programme will be a strong match for a large number of affiliates.”
