Betting services supplier SIS has entered into a partnership with gaming technology provider Genius Sports to distribute in-play data for the Spanish football leagues, including La Liga.
As La Liga’s official partner for collection of distribution of live betting data since 2014, SIS has the rights to 2,500 matches covering the top three Spanish leagues and two cup competitions per season.
The deal will provide Genius Sports access to pre-match, in-running and post-match data.
Paul Baker, strategic development director for SIS, said: “This season, SIS will deliver data for more than 2,500 matches from La Liga’s world-renowned leagues and tournaments, which have been a huge success for the company and our customers, and we’re looking forward to reaching new markets in partnership with Genius Sports.”
Mark Locke, Genius Sports CEO, added: “We are excited about partnering with SIS and La Liga, one of the most prestigious and well-respected sporting brands in the world.
“This deal reflects our ongoing commitment to working with the best official data in the market place, ensuring sports are protected and opportunities maximised.”
